Healthcare.co.uk, the home of independent living solutions. They needed an e-commerce website capable of handling thousands of products across desktop, tablet and mobile.

The Brief

Healthcare.co.uk, the home of independent living solutions. They needed an e-commerce website capable of handling thousands of products across desktop, tablet and mobile. In addition to the technical requirements they also needed an entire branding exercise to create a unique online identity.

The website would not only be an online shop but also a place where people could go to for independent living advice. This meant the website would need to feature a blog alongside the shop. Calls9 was engaged to complete all creative and technical work.

The Design

As the design team were being asked to undertake a branding exercise they had to consider all aspects of the Healthcare business including its vision and values. It was decided that a clean and simple design that promoted the trust and experience of the business was essential. People needed to feel confident in the site's ability to recommend suitable products and services.

A key objective for the business was to ensure a smooth e-commerce experience across desktop, tablet and mobile devices. The design team accommodated this requirement by designing a responsive website that worked across multiple screen sizes. This meant that each device had a website experience that was optimised for their particular screen size.

The Technology

The e-commerce website had to be capable of dealing with thousands of products. There were also complex requirements surrounding product information and the check-out process which had to be accommodated. To ensure a future-proof solution we choose the Magento e-commerce platform to power the website. Choosing Magento meant the development team could focus on building the bespoke functionality required to bring the Healthcare vision to life.

Accompanying the e-commerce functionality was a catalogue of guides to help people with independent living issues. The Healthcare team needed to update this catalogue on a regular basis. The WordPress content management system was chosen for this portion of the website. Integrating WordPress into Magento meant Healthcare had both a flexible e-commerce platform and a flexible content management system.

The Results

The Healthcare website is both a powerful e-commerce platform and a flexible publishing platform. Combining the right technology means the business will be future-proofed. Building for desktop, tablet and mobile devices meant they could maximise their customer reach.

The online brand conveys information in a simple and easy to read manner. The overall design emphasizes Healthcare's key principles of trust and experience to create an engaging website that fulfills their customers' needs.

Visit Website

We'd love to work with youContact Us

 

See more
customers
Customers