Healthcare.co.uk, the home of independent living solutions. They needed an e-commerce website capable of handling thousands of products across desktop, tablet and mobile. In addition to the technical requirements they also needed an entire branding exercise to create a unique online identity.
The website would not only be an online shop but also a place where people could go to for independent living advice. This meant the website would need to feature a blog alongside the shop. Calls9 was engaged to complete all creative and technical work.
As the design team were being asked to undertake a branding exercise they had to consider all aspects of the Healthcare business including its vision and values. It was decided that a clean and simple design that promoted the trust and experience of the business was essential. People needed to feel confident in the site's ability to recommend suitable products and services.
A key objective for the business was to ensure a smooth e-commerce experience across desktop, tablet and mobile devices. The design team accommodated this requirement by designing a responsive website that worked across multiple screen sizes. This meant that each device had a website experience that was optimised for their particular screen size.
The e-commerce website had to be capable of dealing with thousands of products. There were also complex requirements surrounding product information and the check-out process which had to be accommodated. To ensure a future-proof solution we choose the Magento e-commerce platform to power the website. Choosing Magento meant the development team could focus on building the bespoke functionality required to bring the Healthcare vision to life.
Accompanying the e-commerce functionality was a catalogue of guides to help people with independent living issues. The Healthcare team needed to update this catalogue on a regular basis. The WordPress content management system was chosen for this portion of the website. Integrating WordPress into Magento meant Healthcare had both a flexible e-commerce platform and a flexible content management system.
The Healthcare website is both a powerful e-commerce platform and a flexible publishing platform. Combining the right technology means the business will be future-proofed. Building for desktop, tablet and mobile devices meant they could maximise their customer reach.
The online brand conveys information in a simple and easy to read manner. The overall design emphasizes Healthcare's key principles of trust and experience to create an engaging website that fulfills their customers' needs.