Wakefield Grammar School Foundation (WGSF) is one of the country’s leading families of independent day schools. They wanted a mobile app to promote the school to prospective parents whilst boosting engagement of existing parents. WGSF wanted to showcase the variety of activities taking place throughout each school whilst emphasising the importance of the academic journey of each student.
The overall app experience would have to be simple and intuitive whilst accommodating both prospective and current parents. The key was to provide personalised and relevant content to each of these user groups in a unified app experience. It was on this brief that Calls9 was engaged to design and build the mobile app.
Our design team started by analysing WGSF's brand guidelines covering both the Foundation and each of the five schools. From this we were able to create an overall mobile brand that made reference to the visual identity of each school whilst presenting them in an unifying app experience.
The resulting app was a universal iOS app meaning it ran on both the Apple iPhone and iPad hardware. The design team created bespoke experiences for each platform which maximised the use of the available screen space to deliver a truly engaging experience.
WGSF wanted the app to be easy to update and pull in content from their existing website. Using Calls9 Nucleus, our content and communications platform, we were able to achieve these objectives.
WGSF update their app content via a simple to use Content Management System inside Nucleus. Using an intuitive text editor they can change text, upload images and instantly see these changes in their iPhone and iPad app.
Nucleus also enables the Foundation to send targeted Push Notifications to their app users. These messages can be general school announcements or targeted to a specific group of parents. This functionality increases user engagement and user satisfaction.
The iPhone and iPad app for WGSF is both a compelling virtual brochure for the Foundation and a useful set of tools to help existing parents be more engaged in the Foundation's activity.
Calls9 Nucleus is a flexible system which helps WGSF manage their content and communicate with their users. It supports multiple mobile platforms including iOS, Android and Windows Phone. This makes it much easier for WGSF to add additional mobile platforms in the future.