Generative Artificial Intelligence, Generative AI or GenAI are all terms that describe the same concept - the power of this subset of AI that can produce novel content, such as text, images, and code. There is a plethora of information about GenAI out there; however, actual guidance for leaders on how to understand GenAI and take action is scarce. At Calls9, we often come across questions from our clients, partners and network, like:
- What is Generative AI in plain English, and how does it work?
- In what areas can GenAI offer my business a competitive advantage?
- Where should my business start with GenAI?
- How can we prepare for the adoption and scaling of GenAI?
- What capabilities are crucial for integrating Generative AI into our operations?
- How can we ensure the ethical use of GenAI?
- What are the risks associated with GenAI?
Motivated by this need for clear guidance, we created The Ultimate GenAI Guide, which answers all of these questions and is specifically written for leaders in business, technology, marketing, and operations.
Our mission is clear: to provide you with a comprehensive, jargon-free resource that not only helps you understand GenAI but also empowers you to act on it - now, because this is not the time to wait and see.
Why This GenAI Guide?
We designed the guide to follow the Generative AI adoption journey from start to finish. By reading the guide, you will learn:
The GenAI fundamentals
Generative AI is a groundbreaking technology with the potential to revolutionise organisations around the world. According to Precedence Research, the global GenAI market is currently worth over $13 billion and is expected to surpass $22 billion in 2025. Discover the fundamental principles of GenAI, its business applications, how it differs from traditional AI, and the milestones that have paved the way for its development.
How to create a GenAI strategy to gain a strategic advantage
Identifying areas where GenAI can provide a strategic advantage is essential for any forward-thinking business. This guide will help you understand the step-by-step process from auditing your current AI capabilities to formulating an effective GenAI strategy. This includes setting clear goals and overcoming internal barriers. Most importantly, you will learn Calls9's expert approach to identifying and prioritising the GenAI use cases, which will provide you with a strategic advantage.
Ways to build successful GenAI solutions
Get hands-on advice on the key processes of building and deploying GenAI solutions for your business. Learn how to select the right GenAI models, evaluate proprietary versus open-source options, and enhance model performance. Additionally, you'll find guidance on how to decide between developing in-house, purchasing ready-made solutions, or collaborating with an external partner.
How to write a winning GenAI business case
Identifying where GenAI will give you a strategic advantage and what it takes to build AI solutions in your organisation is not enough. You must also convince your team or senior leadership to secure approval and justify the investment. The Ultimate GenAI Guide provides actionable tips and a template to help you write a winning GenAI business case.
How to overcome technical, regulatory, and ethical challenges
Address the key challenges businesses face when adopting Generative AI, including data strategy, cloud infrastructure, talent gaps, and navigating the complex legal and ethical considerations landscape. Get actionable strategies to mitigate these challenges, ensuring a responsible and compliant approach to GenAI deployment.
In our commitment to delivering clear, jargon-free, and actionable guidance, The Ultimate GenAI Guide is both insightful and practical. It goes through all the concepts mentioned above using:
- Thought Leadership: Gain access to expert insights and advice from the Calls9 team, which has 13+ years of experience in digital transformation. Our guide includes thought leadership from a forward-looking perspective on GenAI's impact on industries, emerging trends, and how your organisation can stay ahead of the curve.
- GenAI use cases: Explore a wide range of GenAI use cases and examples across eight sectors, including legal, finance, e-commerce, travel, education and more. Get inspiration and understand the possibilities of Generative AI and how it can revolutionise your organisation.
- Industry Statistics: Arm yourself with the latest statistics and research findings on GenAI adoption, market growth, and the competitive landscape. This data-driven insight helps you understand the current state of GenAI, its potential impact on your industry, and how to position your organisation for success.
- Actionable tips: Receive practical advice and tips for implementing GenAI in your business. From navigating technical challenges to ensuring ethical and responsible use, these tips guide you through the critical considerations for a successful GenAI strategy.
- Checklists, templates and roadmaps: Utilise checklists, templates, and roadmaps to streamline your GenAI implementation process. These resources provide a structured approach to planning, deploying, and optimising GenAI solutions within your organisation.
- Comparison tables: To help you better understand certain concepts and make informed decisions, we equipped our guide with comparison tables. They are used to evaluate the pros and cons of different GenAI models, platforms, and implementation strategies. These tables help you weigh your options and choose the best path forward for your business.
A guide that evolves with the technology
As this technology evolves, this guide will too. We are planning regular updates, including the latest regulations, new advancements and tools that could highly impact organisations. We are also planning additions, including interviews with business leaders who will share their experiences and insights about implementing GenAI.
This is not the time to wait and see. Download The Ultimate GenAI Guide now.
