What makes a website successful? Is it Aesthetics? Content? Experience? Usability? Probably all of them. Here is all the proof you need:
However, this is not instant - great content can gain value over time. In fact, HubSpot's internal research found that 75% of their blog views and 90% of blog leads came from older posts.
Quality content that's well researched, engaging and relevant to the user highly influences how a business is perceived.
Quality content plus a clear, orderly website layout without much clutter will help you increase your online conversions. Focus on the action your users need to take to accomplish their goal, and design your website layout and content accordingly.
Did you know that the look and feel of your website have the most significant impact on first impressions?
Factors that can make your website stand out:
Would you trust a website if it looks like it was designed in the early 2000s? No right? An outdated website doesn't look credible, and it gives the impression that the business is disreputable.
Once again, website design statistics favour visually pleasing design. You should create a website that's both attractive and simple to use, however tricky that might be.
Website aesthetics is a significant part of the user experience, but functionality is equally necessary. Your website should be easy to use, intuitive and effortless to navigate if you want to keep users satisfied and on your site.
People are more likely to remember bad website experiences better, and they will also tell their friends about it.
And, visit-to-lead conversion rates can be more than 400% higher on websites with an excellent User Experience.
Investing in UX means you are thinking about your users and what their needs and expectations are from your website. Failing to do that will push your potential customer to switch to a competitor's website.
We've seen several established businesses in their sector, especially in B2B, neglecting mobile user experience, which can cost them their customers.
Not providing a seamless mobile experience is not a viable option. Users expect excellent experiences across all devices, and they'll keep looking for a mobile-friendly website until they find one that satisfies their expectations.
Google takes mobile user experience very seriously and penalises websites that are not mobile-friendly.
Remember, not optimising your website for mobile helps your competitors.
Website performance audit: We can help you assess your website's look and feel, code and back-end functionality, loading time and overall speed, SEO performance, and security. We will identify the website problems you face and provide you with recommendations on fixing the issues and improving your website performance.
Improve your existing website: If you are happy with your existing website, but you need to improve its performance, our team can help you enhance the user experience, refresh your brand identity, improve back-end functionality, fix loading time issues, optimise it for search engines, and provide you with better hosting, security and back-up options solutions.
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