Beyond Black Swan: Positioning the law firm for the next normal

Beyond Black Swan: Positioning the law firm for the next normal

COVID-19 impact on legal services and what in-house counsel want law firms to change right now

No one could have expected how Covid-19 would impact legal services, but knowing what their in-house clients want, law firm leaders can improve their services, adapt to this new normal, and thrive.

In-House Community and Calls9 have joined forces to explore what changes in the legal services industry as a result of the global pandemic, what are the practice areas that in-house lawyers are most keen to hire external counsel, and what practice areas have grown the most in 2020.

The white paper also presents candid post-COVID insights and analysis from over 70 in-house counsel who answer in-depth what law firms need to improve in the following areas:

  1. Effective Crisis Management
  2. Fees and Billing
  3. Focused, Tailored, Succinct Advice
  4. Efficiency and Technology
  5. Trust and Partnership

Featuring on this white paper are also the views of Richard Levick, Chairman & CEO at LEVICK, Patrick Dransfield, Consultant at The In-House Community, Stephen Revell, Founder and CEO at Making Change Happen Pte Ltd, and Paul Smith ex Global Chairman of Eversheds Sutherland and current Head of Professional Services at Calls9.

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“Law firm leaders know that their clients are demanding Change.  But change what? The legal industry urgently requires guidance from senior in-house counsel.”  

– Paul Smith

COVID-19 impact on legal services and what in-house counsel want law firms to change right now

No one could have expected how Covid-19 would impact legal services, but knowing what their in-house clients want, law firm leaders can improve their services, adapt to this new normal, and thrive.

In-House Community and Calls9 have joined forces to explore what changes in the legal services industry as a result of the global pandemic, what are the practice areas that in-house lawyers are most keen to hire external counsel, and what practice areas have grown the most in 2020.

The white paper also presents candid post-COVID insights and analysis from over 70 in-house counsel who answer in-depth what law firms need to improve in the following areas:

  1. Effective Crisis Management
  2. Fees and Billing
  3. Focused, Tailored, Succinct Advice
  4. Efficiency and Technology
  5. Trust and Partnership

Featuring on this white paper are also the views of Richard Levick, Chairman & CEO at LEVICK, Patrick Dransfield, Consultant at The In-House Community, Stephen Revell, Founder and CEO at Making Change Happen Pte Ltd, and Paul Smith ex Global Chairman of Eversheds Sutherland and current Head of Professional Services at Calls9.

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Contributors

Paul Smith
Paul Smith
Eversheds Shutherland
Adam Roney
Adam Roney
Calls9
Patrick Dransfield
Patrick Dransfield
Clearway Communications
Stephen Revell
Stephen Revell
Making Change Happen
Richard Levick
Richard Levick
LEVICK

Speakers

Paul Smith
Paul Smith
Eversheds Shutherland
Adam Roney
Adam Roney
Calls9
Patrick Dransfield
Patrick Dransfield
Clearway Communications
Stephen Revell
Stephen Revell
Making Change Happen
Richard Levick
Richard Levick
LEVICK

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Interlaw
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Working with Calls9, we have been able to develop bespoke, scalable digital solutions that encourage and foster collaboration, better market our offer, and ensure clients can connect easily with an expert lawyer anywhere in the world.
Imogen Lee
,
Director of International Marketing and Communications
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Interlaw
"
Working with Calls9, we have been able to develop bespoke, scalable digital solutions that encourage and foster collaboration, better market our offer, and ensure clients can connect easily with an expert lawyer anywhere in the world.
Imogen Lee
,
Director of International Marketing and Communications
Euravia
"
Calls9 have been supporting Euravia now for almost a decade and have been fundamental to Euravia’s digital and marketing progress. The Calls9 team are a highly skilled, experienced group, with an extensive amount of knowledge. This is priceless, when a business requires the right detail, the right visuals and dynamics to build a business’ profile.
Paul Sconce
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International Business Development Manager
Aparito
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I gave Calls9 a tight deadline and a hefty brief to fulfil, and we met it without any fear of missing the target. And after launching our new website, we witnessed a 45% uplift in conversion volume and a 43% increase in conversion rate.
Alexander Guest
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Head of Marketing
I&I
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We set Calls9 the challenge of making us the go-to resource for professional indemnity insurance, and they more than delivered. We are now the fastest-growing indemnity community in the world!
Craig Walsh
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Founder and CEO
The GO! Network
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Since launching the new website, we have had a totally new brand perception, increased traffic, lots of good things! I ultimately look at the Calls9 team as colleagues more so than a solution provider for us.
Charlotte Boerescu-Kelly
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Head of Marketing
LegalTech in Leeds
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Calls9 quickly grasped our brief from a technical and brand perspective and quickly came up with design concepts that nailed the brief. As someone with a marketing background, I fully appreciate how hard that is for an agency to do with a minimal brief, so it was very impressive.
Julian Wells
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Director