The Data City & CIMSPA

Building a business intelligence platform to map the UK’s sport & physical activity sector

The Data City & CIMSPA

As the leading organisation for professional development in the UK's sports and physical activity sector, CIMSPA is dedicated to supporting, nurturing and enabling professionals and organizations to excel and, in turn, inspire the nation to lead an active lifestyle. The Data City helps users track the UK’s fastest-growing sectors, clusters & companies via their AI platform.


The Challenge

CIMSPA (Chartered Institute for the Management of Sport and Activity) work with The Data City, utilising their data to better understand the UK sporting industry, including understanding opportunities for growth and jobs. CIMSPA were looking for a way to provide their members with easily digestible access to the aggregated data. They chose Calls9 as their digital transformation partner to help them develop a cutting-edge business intelligence platform.


The Delivery

We worked with the team at The Data City and CIMSPA to understand their requirements and future plans for their business intelligence platform. We then designed and developed a platform for CIMSPA to be able to see aggregated data and better understand the sporting industry in the UK and opportunities for jobs and growth. The business intelligence platform we created is:

  • Simple to use
  • Perfectly aligned with the CIMSPA brand
  • Presents the wealth of The Data City’s data in an aggregated format.

With this new platform, CIMSPA users have access to a wealth of information at their fingertips, allowing them to make informed decisions about the future of their business.


The Results

A clean, easy-to-use business intelligence platform that is simple for CIMSPA to manage and gives their members useful information in a dynamic platform.

The Data City & CIMSPA
CIMSPA are an important client for The Data City, therefore, we wanted to work with a partner we trusted and could work with for a prolonged period as the platform develops and so we picked Calls9. We are so pleased with the results.
Kelly Weston