A growing number of children are using social media to connect with their friends and form communities. However, many young social media users are under 13 years old, which is the minimum age limit. This can pose numerous threats to children, including being approached by strangers online, being cyberbullied, oversharing information and developing anxiety and low self-esteem.
GoBubble is on a mission to reduce these threats and approached Calls9 to help them build a mobile app for the GoBubble network that would be safe and healthy for kids and provide peace of mind for their parents.
This digital transformation journey started by working with GoBubble to understand their vision, what they wanted to achieve and what the user experience should look like. Our objective was to build a market-leading proposition for GoBubble, which would help children connect and have fun with their friends while also educating them on using social networks safely.
We created a fun and easy-to-use mobile app that allows children aged 4-11 years old to:
The app checks all content before it is posted to other users to block inappropriate content and antisocial behaviour, making the social network safe for kids.
Using the GoBubble Kids social network, children have a safe space to connect and chat with their friends and get educated on how to use social media in the future. To reward positive behaviour we created an Awards Programme. This functionality rewards children for making friends within the network and for giving likes - not receiving them. This, in combination with the inappropriate content filtering functionality, teaches children the importance of positive interactions. This functionality is non-existent in other social media networks, making GoBubble Kids the best social network for children.
Parents can rest assured that their children are safe when using the app. During the registration process, the app runs checks to verify that every new person coming in is a child by asking them to take a selfie in real-time and then using AI to verify the person's age in the photo. In addition to this, GoBubble Kids allows parents to monitor their children's activity while using the app and control the time their children spend on it.