Campus Industries is a full-service marketing agency focused on the student market. Their new brand, Bona Fide, connects brands to influencers based on their passions, location and age, enabling them to share and create genuine content and build audiences. Brands grow authentically. Influencers get paid.
Campus Industries approached Calls9 to launch an online version of their existing offline business model. To connect influencers with brands, Bona Fide needed:
Bona Fide's digital transformation journey with Calls9 started with a consultation period to understand their existing business model and how we could bring it to the digital world, what they wanted to achieve and what they wanted their target audience customer experience to be like. We worked with the Bona Fide team to plan and map the whole project in this initial discovery phase. It included a new digital platform, website, mobile app and admin dashboard.
To digitally transform the way brands connect with influencers, we started by mapping the existing business processes. Once this was completed, our team worked with Bona Fide to translate this into a digital offering. We were involved in discussions to agree on how the service would be commercialised, and we explored different business model throughout the process. We then moved on to building a digital product powered by cutting-edge technology.
Using the easy-to-use digital platform:
Our creative team worked with Bona Fide to develop its brand identity from scratch. The new brand had to appeal to both young influencers and established brands like Virgin Media and Philips.
After a series of workshops led by our creative team, we designed a modern - yet grounded - brand that appealed to Bona Fide's target audience. We then brought the new brand to life in Bona Fide's platform, website, mobile app, and marketing channels.
We developed a simple 4-step process for brands to create and manage campaigns on the platform:
Influencers use the mobile app to find campaigns that are relevant to their interests following a similar 4-step process:
The above takes place through a single digital platform that provides a seamless end-to-end user experience and personalised recommendations.