Building an edgy website for the world’s leading platform for early-stage funding


Connectd is a digital marketplace that uses smart matching technology to connect start-ups, scale-ups and SMEs with the UK’s leading founders, investors & NAMs (NEDs, board advisors and mentors).


The Challenge

Connectd is scaling fast and wants a website that will grow with them. They approached Calls9, as they are experiencing several challenges with their current website:

  • The existing Connectd website is built by their in-house development team, and it is hard for a non-technical person to update and maintain it. 
  • They do not have a CMS, which makes updating the content on their website challenging, affecting their SEO and credibility.
  • The marketing team has no control over the website.

The Delivery

To bring Connectd’s new website vision to life, we took their team through our Fusion Process to ensure that we were all aligned on the project's objectives. We created the project roadmap together, outlined the requirements and estimated the time and cost of the project. 

Building the Connectd Experience

Our team has built a new digital experience for website users by creating a website that is:

  • Build to engage users and consistently deliver leads and convert sales.
  • Dynamic, interactive and trustworthy: With embedded videos and subtle but impactful lottie, hover and scroll animations.
  • Fast and reliable: The website has no downtimes, is quick to load, and can accommodate Connectd’s tens of thousands of users.
  • SEO optimised using the latest technical standards.
  • Easy to navigate: Users can find what they need in just a few clicks.

Empowering their marketing team to take complete ownership of their website

With their new website, the Connectd team is: 

  • Autonomous, being able to make content and design changes on their own. 
  • Use a customised, flexible CMS designed around their needs. 
  • Launch new campaigns faster, optimise their site on the fly, and connect their website to marketing tools such as their CRM without technical help. 
  • Increase lead generation by easily adding forms (connected to their CRM) to their blog, case studies, landing pages and everywhere they see fit. 

The Results

Since launching the new website, the brand has seen: 

  • A 40% uplift in organic traffic
  • Website leads increased by 30%, and the conversion rate went up by 40%. 
Calls9 has been a pleasure to work with. They were able to build out the website in record time and made sure that we had everything we needed for a seamless launch. And, post-launch we’ve seen a 20% increase in online conversions and a 40% boost in traffic.
Oliver Tarpey
Head of Performance Marketing