Building a new website for the UK’s leading marketing intermediary in record time

The GO! team approached Calls9 to design and build a new website to boost conversions, drive user engagement and improve the digital customer experience. The challenges they faced with their current website were that: 

• The team had outgrown their WordPress website and needed to freshen up their digital presence, launching a fantastic looking and functional website.
• Their existing WordPress website made it difficult to administer new content, including white papers, events, blogs, case studies etc. 
• They needed an enhanced user experience with easy to find and interact content. 

Designing the GO! Experience

Our creative team hit the ground running and worked with the GO! team to create a modern, engaging and dynamic website that reflects their brand. The new website is: 

• Easy to navigate: Users can find what they need in just a few clicks.
• Clean and crisp: Users can understand what GO! is and what they do instantly, avoiding over-design and too much information that would distract users. 
• Dynamic and interactive: With subtle but very impactful Lottie, hover and scroll animations. 

Creating a resource hub to engage brands and agencies

The primary focus of the website is to provide the network's customers with high-quality content in various formats, ranging from blogs, events and white papers to case studies. To achieve this, we designed:

• An Insights section with distinct content categories, making it easy for users to find what they are looking for.
• Functionality to allow any content to be searchable and filterable
• Functionality that allows users to download resources from the website or reserve their place for GO! events quickly and easily.
• Lead generation forms that make the distinction between Brands and Agencies possible, helping GO! collect quality lead information.
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‍Easy website and content management

The GO! team wanted a quick and easy way to create, manage and publish content to their website and, to be able to make changes to the design of the website without needing the help of a developer. The new back-end functionality we designed allows the GO! team to:

• Easily customise templates which are designed to accommodate the different content types GO! publish on their website.
• Create distinct content categories and filters.‍
• Quickly create event registration pages and white paper download pages using templates that can be customised easily without the help of a developer. 

This makes it more time and cost-efficient, as they do not need to use external tools to create new landing pages for resources or events, bringing everything into one place. 
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Most importantly, GO! has the freedom to make changes on their website without the fear of breaking it! And, our team made all the above possible in less than 9 weeks.

We helped The GO! Network to:

• Relaunch a new website that better reflects their brand in record time.
• Improve the user experience, making it easy for their audience to access and interact with content and resources.
• Significantly boost the traffic to their website.