INSIGHTS

The journey towards digital transformation: Start by understanding the opportunity

March 16, 2021
March 11, 2021 - 03:00pm GMT

The journey towards digital transformation: Start by understanding the opportunity

New technological advances, changing customer behaviour and demands, disruptive start-ups and global market forces have pushed the professional services sector into a new era. These changes are creating opportunities for businesses that recognise the crucial role of digital in the transformation of themselves and their sector. 

In this webinar, Adam Roney and Paul Smith will explore how professional services businesses can use digital to enable:

  • New businesses models 
  • Better ways of working
  • Improved customer experiences

Attendees will leave with an understanding of why they need to start a programme of digital transformation in 2021, and how this will help them win new clients, retain existing ones and increase their competitive advantage.

Register for a place

Event price: £95 + VAT 
To register for a place please email gail.jaffa@psmg.co.uk and use the code C9 to receive a 50% saving on the full price and pay £49 + VAT.
Visit the PSMG website to learn more and read the Terms & Conditions.

About the Speakers


Adam Roney, Founder & CEO, Calls9

Adam trained as a commercial solicitor at Eversheds Sutherland. Driving innovation at the firm, he designed a solution to transform how the firm delivered legal services to its largest clients. Motivated by this success, Adam felt inspired to help other professional services businesses transform and launch their own digital offerings. This is when Calls9 was born. 10 years later, Calls9 is an award-winning digital transformation agency supporting professional services businesses around the world. 
Adam combines his 20+ years of technology experience with a deep understanding of professional services to build solutions that deliver step-changes in growth and efficiency. His blend of commercial experience and technical expertise results in offerings that whilst delivered digitally, bring out the unique characteristics of the businesses he advises. 

Paul Smith, Head of Professional Services & Non-Executive Director, Calls9

Prior to joining Calls9 Paul was the Global Chairman of Eversheds Sutherland where he led on the firm’s global client strategy, winning many global mandates in groundbreaking partnering arrangements for companies such as Tyco and DuPont. Paul also led on the firm’s transatlantic merger creating a firm with over $1 billion in revenues.
With over 30 years of professional services experience, Paul is uniquely positioned to help businesses build sustainable growth plans with digital transformation at their core. Paul works with our customers to identify areas of growth whether from their existing business model or through radical change to create new business models.

The webinar will be chaired by:

Gail Jaffa, Managing Partner, PSMG LLP 

Before arriving in London in 1994, Gail practised as a lawyer for many years in Birmingham. She also worked for over 8 years with a very well respected international marketing consultant, Leigh Dance of ELD International, running the London office.
In 2009 Gail bought PSMG from the original members taking on the role of Managing Partner responsible for the strategic direction and longevity of the Group.
Gail is also the co-founder and Director of Spiranti Limited an exclusive leaders circle of partners, clients, innovators, technologists, business developers, university professors, disruptors and experts from outside the professional services sector who share practical insights and ideas on how to innovate.

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