WORK
Euravia - A Magellan Aerospace Company

Transforming how customers discover and buy specialist aviation services

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Euravia is a specialist aviation company which is part of the Canadian group, Magellan Aerospace. With a workforce of highly skilled engineers they support the civil and military aerospace sectors in over 50 countries.


The Challenge

Euravia approached Calls9 to build an updated website to drive new revenue into the business and improve the digital customer experience. 

  • The Euravia team had outgrown their WordPress website and needed a robust enterprise solution. 
  • Their existing WordPress website made it difficult to administer new content, including managing their complex product catalogue and keeping it secure.
  • They also needed to make this process more efficient and build a user experience that would drive sales enquiries.

The Transformation

We started this project by working with the Euravia team to understand their business, customers and industry and what functionality and experiences they needed. This gave us a holistic view of what Euravia wanted to achieve and enabled us to design a solution that would enhance the customer experience, create better ways of working and provide opportunities for growth. 

Effective content management

We re-platformed Euravia’s website from WordPress to the Calls9 Nucleus Platform. This enabled a better way of working for their team by introducing an effective content management system. Using Calls9 Nucleus the Euravia team can write once and publish everywhere, allowing them to manage, create and publish content from a single dashboard. 

Using Calls9 Nucleus, the Euravia team can now manage their product portfolio including product descriptions, categories, images and videos in a few clicks, from any device and again from a single dashboard.

Enabling personalised customer experiences

The new website can be personalised for key international markets, significantly improving the customer experience and increasing conversions. Using the new functionality the Euravia team runs time-sensitive sales and marketing campaigns with custom landing pages.

Additionally, having transitioned to Calls9 Nucleus, Euravia is now able to build other customer-facing experiences on the same platform and utilise the same core product data stored within the system.

The Results

  • 50% increase in the website’s organic search results.
  • The marketing team has also reported an eight-figure number of sales leads generated from the website and a 5% conversion rate.
  • An increase in productivity by using Calls9 Nucleus to manage both their website content and their product catalogue.

Why Calls9?

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what

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Euravia approached Calls9 to build an updated website to drive new revenue into the business and improve the digital customer experience. 

  • The Euravia team had outgrown their WordPress website and needed a robust enterprise solution. 
  • Their existing WordPress website made it difficult to administer new content, including managing their complex product catalogue and keeping it secure.
  • They also needed to make this process more efficient and build a user experience that would drive sales enquiries.
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